What's New in California

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Summer 2019

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

Visit California Launches California Road Trip Republic

In January, Visit California declared the Golden State to be the Road Trip Republic: the world’s preeminent destination for hitting the open road. With 400,000 miles of roadways and 840 miles of coastline, people from every corner of the world come to wander, indulge, connect, unplug and discover in California.

The first cross country road trip originated in California in 1903 and the California Road Trip has been a rite of passage ever since. The state’s iconic landmarks, hidden gems, diverse terrain and epic sunsets set the stage for the journey of a lifetime.

Road trips sit at the nexus of freedom and discovery—which are ideals ingrained in California’s brand and lifestyle. Research shows that California is the most talked about state in road trip conversations online, which comes at no surprise given the state’s abundance of Instagrammable moments. Over the past decade, road trips have become the number one vacation choice for family travelers and there has been a 79 percent increase in overseas visitors renting cars.

To help consumers hit the road, Visit California will launch exciting new print and digital content throughout 2019, including a new California Now podcast episode focused solely on road trips that is now available to download.