What's New in California

Latest Developments
Discover Your Next Story

Summer 2018

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

Visit California Unveils New Media Center

Visit California’s newly revamped online media center media.visitcalifornia.com launched in May with a user-friendly interface that spotlights new and themed content, bringing the latest from California straight to your desktop or mobile screen.

Media or travel trade professionals visiting the site can choose their location to get in-language and localized content for any of Visit California’s 13 top international markets (U.S. will be the default): Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Scandinavia, South Korea and the United Kingdom.

The homepage displays the latest featured content and also provides the option to customize content based on interest – culinary, family fun, luxury, arts and entertainment, or outdoor adventure – and the site will serve themed photos, story ideas, events and press releases.

The new media center also features: searchable “What’s New in California” content; downloadable royalty-free images and video; international market profiles; statewide facts and figures; regional profiles for each of California’s 12 distinct tourism regions; a press trip request form; contact information for media and trade; and the ability to subscribe to press releases and the “What’s New in California” newsletter.

Find inspiration for your next story now at media.visitcalifornia.com.

California Now Podcast Available in iTunes

Exploring what makes the Golden State one of the world’s top travel destinations, Visit California’s new podcast, California Now, launched in May with three episodes available to download on iTunes.

Hosted by Soterios Johnson, an award-winning journalist and former host – of 14 years – of WNYC’s Morning Edition, the California Now Podcast features conversations connecting audiences with some of the state’s most intriguing people and places.

Season one will feature 12 episodes total, with each episode showcasing three guests, including world-renowned travel experts like Samantha Brown, Patricia Schultz and Pauline Frommer, as well as local experts like Tanya Holland, Executive Chef of Brown Sugar Kitchen in Oakland and Jon Bonne, author of The New California Wine.

The California Now podcast invites listeners to visit California and uncover parts of the state they may not be familiar with, covering every region and travel niche, from family and outdoor adventure to culinary and luxury. Each episode features show notes that provide easy access to related content on www.visitcalifornia.com, allowing listeners to take a deeper dive and make their California dream a reality.

Download in iTunes now: http://bit.ly/CANowPodcast.

New Series: Adventures in Kidifornia

This May, Visit California launched a new original “edutainment” series – one part education and one part entertainment – shining a spotlight on California family experiences that provide both fun and enrichment.

Using a unique blend of live action footage and 2D animation, the series follows parents and children as they engage in discovery throughout California. Fun facts appear on the screen throughout the videos, encouraging a mindset of curiosity and an eagerness to explore.

Two episodes were released for the pilot season, each shot in sunny San Diego – a location known for family fun – and bring viewers along to Cabrillo National Monument and the USS Midway Museum. A third episode in the pilot series featuring SeaWorld is coming soon.

The new series lives on Dream365TV alongside Visit California’s other original series like Jonny Moseley’s Wildest Dreams and California Dream Eater.

Watch: http://www.visitcalifornia.com/dream365tv

Visit California Taps Leading Digital Influencers for Insights and Trends

In efforts to continuously enhance Visit California’s influencer marketing strategy, the organization created a Digital Influencer Advisory Board, comprised of leading North American digital influencers who are skilled in creating the most innovative digital content across the culinary, luxury, adventure travel and lifestyle segments.

As a destination marketing organization, Visit California prides itself on being an industry champion in digital marketing. The Digital Influencer Advisory Board was created to uphold this standard, by collaborating with its members to refine best practices for working with influencers, set benchmarks for tracking ROI with influencer marketing, and create long-term partnerships with leading travel and lifestyle digital influencers.

The eight members represent a diverse range of expertise and strengths across major social platforms including Instagram, Facebook, YouTube, Twitter, and blogging. Members include: Damon Dominique and Joanna Franco, “Shut Up and Go Travel;” Dave Bouskill and Debra Corbeil ,The Planet D; Jessica Hirsch, @CheatDayEats; Scott Eddy, @MrScottEddy; Stephanie Buelna, TravelBreak; and Steven Kenniff, Must Do Travels.

The Digital Advisory Board formally commenced in November 2017, with a meeting in Sacramento, California. Since then, the advisory board has participated in Visit California’s crisis response and several content partnerships. The second formal meeting of the advisory board took place on April 25 in Santa Barbara, California.